Brand Strategy Roadmap | Paid Media
We helped Extend BI with a brand strategy and a 6 months go-to market road map to gain market share.
Selling B2B takes another approach of digital marketing - in this case we are focusing on lead nurturing and generating their leads via ebooks and webinars.
We are running ads on LinkedIn and FB, and set up the necessary trackers to make both traffic based and retargeting ads. We created campaigns communicating their USP’s and brand values to differentiate them from their current competitors.
Our Solution
We started the collaboration with a big talk about their brand. We helped them with a brand strategy and a 4 month road map with new creative ideas to begin with. We started ads both on LinkedIn and FB and set up the nescessary trackers to make both traffic based ads and retargeting. We helped them with a USP campaign across platforms and got a full sign up for their webinar. We made an eBook with leads going to the mailflow we build and had focus on lead nurituring.
Tasks
Making brand strategy road map
Hosting a webinar
Make landing pages for the website
Made an eBook
Paid Media campaign across platforms
Lead Nurituring via Mailflows